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The Founder’s Mentality: How to Overcome the Predictable Crises of Growth

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A powerful business guide that shows leaders how to reignite growth by recapturing the “founder’s mentality,” with a focus on mission, ownership, and an obsession with the front line.

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Why do some companies achieve lasting, profitable growth while others stall out and fail? In “The Founder’s Mentality,” Bain & Company partners Chris Zook and James Allen argue that the root causes of most growth challenges are internal, not external. They introduce the concept of the “founder’s mentality,” a powerful combination of three key traits: an insurgent’s clear mission, an unambiguous owner’s mindset, and a relentless obsession with the front line.

Drawing on their extensive research into companies around the world, the authors reveal how these traits are essential for navigating the predictable crises of growth—overload, stall-out, and free fall. The book provides a practical framework for leaders to diagnose their company’s internal health and offers actionable strategies to restore the speed, focus, and connection to customers that are often lost as an organisation scales. This book is a vital resource for any leader who wants to maintain a competitive edge and drive sustainable, profitable growth.

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